Honestly I think for Kanye this album was a natural step in his Growth as an Artist. How could he expand his audience and his pop presents...you do what kid rock did and turn into a singer!!!! Even Jayz as mainstream and marketable as he is becomes limited in some ways by being labeled a hip hop artist. You risk abandoning your base because you know longer make HIP HOP and really Kanye made an R&b Pop record with some hip hop. Honestly I probably wont buy it but i did download Welcome to heartbreak because i 100% relate to the song. The album is great and the production is unbelievable just not something I would rock. But i will say what it means for hip hop artists is that we can now break out of our genre and grow into different markets as we get older but its already been done before by CeeLo and Andre 3000 when they came out singing. Good shit Yeezy!!!!!
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